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Image by Marvin Meyer


Created by BUCG in 2015, StrategyLab serves as consulting engagement simulation designed to evaluate and train members interested in joining our real world engagement teams.

What is StrategyLab?

StrategyLab is a semester-long project where members are placed into teams and presented with a business problem. Each team will work to create a solution to the problem. Guided by project leaders, participants will learn how to conduct market research, competitor profiling, and industry analysis.

At the end of the semester, students will prepare and present a solution to a “client” consisting of a panel of BUCG judges. Students will be evaluated on their solution as well as their approach.

Past Cases


Revenue Stream Strategy

Develop additional revenue streams to foster market share growth


What happens after StrategyLab?

Based on performance throughout the semester participants may be selected to join our live engagement teams. Teams work together to solve real business problems for real clients


If selected, they will be placed in a team of four to five people to serve on a real-life consulting engagement. Typically, each project takes about three months and finishes at the end of each school semester.

Become a BUCG Leader

We pride ourselves in providing our members with leadership opportunities throughout their undergraduate experience. Join us to be apart of our community growth.

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fall 2021 strat lab winners.HEIC
Strategy Lab Winners
Fall 2021

We are no longer accepting applications for Fall 2022. 

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